Our team is made up of passionate people who care about design and creative thinking. Each of us is dedicated to delivering high quality graphic design and top shelf ideas to our clients.

We have expertise in the FMCG, general retail, packaging, print, professional services, liquor & property industries. We work in collaboration rather than as individuals, and by combining our thinking on every job, we deliver broader ideas and better results.

Karoline Cumming
Director / Art Director

Karoline is the driving force behind Clear Identity – stepping out on her own to establish Clear Identity in 2003. Previously the Art Director for a small Brisbane-based Advertising Agency and with over 10 years experience in the design industry, Karoline believes that professional, high quality graphic design is not just the domain of large companies.

In fact, SMEs need graphic design and marketing that is tailored to suit their individual businesses to help them succeed in cluttered, confusing marketplaces. The problem is, until now that kind of service has been kept under lock-and-key by the larger inner-city agencies: out of the realm of the very businesses who need it most!

Karoline has worked with literally hundreds of companies, marketing managers and businesses owners from a wide range of industries. This experience sets Clear Identity above countless other owner-operator, freelance designers who have limited business experience. Karoline's natural nous and proven expertise means you can be sure that the solutions Clear Identity creates for you will be tailored for your business and your industry - not just follow the latest trend.

Sean Cumming
Client Services Manager

Sean joined Clear Identity in February 2009 after 5 years with one of Australia’s leading Advertising Agencies as a Senior Account Manager. His stable of clients included Retail First Group, Supercheap Auto, BCF and Goldcross.

Prior to this he worked for 10 years "client-side" in retail fashion as a Marketing Manager & Retail Operations Manager. During this time Sean gained valuable skills in retail marketing, CRM, eMarketing, supply chain, corporate strategy & store design. This unique experience means Sean understands what it means to be the client, the manager and also the strategist - experience that is so lacking in many marketing and advertising agencies. By knowing what it's like to be the client, we know what you need to know to help your business succeed.

He offers our clients various marketing plan packages to help you determine what activities are going to create the best results for your individual business.

As the primary client contact, Sean’s experience allows you to tap into the skills and expertise you’d expect from a much larger agency.

Our Partners
Printers, Web Developers, Copywriters, Promotional Products, Media Buyers

We have created strong long term relationships with a selection of partners to help complete and fulfill our clients' needs. Their focus on clients and service matches or exceeds our own so we know that the result will be of the highest standard. With the help and expertise of our partners, Clear Identity is able to offer you a complete service, from concept to completion and beyond.