Clear Identity was founded in 2003 as a sole tradership by Karoline Cumming, and then incorporated as a company in 2006. Previously the Art Director and Co-Agency Manager for a Brisbane based Advertising Agency, Karoline has extensive experience across graphic design, marketing and business management.
There are a huge number of freelance graphic designers who can create great (and not so great) designs based on what the client tells them to do. However when that client needs more than “pretty pictures” to communicate their corporate message most freelancers lack the basic business understanding and marketing experience to offer a more complete and proactive service.
This is where Clear Identity is unique. We’ve recognised the need for small to medium sized businesses to access commercially driven, high quality graphic design and marketing services without resorting to the expense of larger inner city studios or full service advertising agencies, and we work hard to fill this need.
We take the time to learn about and understand your business so we can tailor individual solutions based on you and your goals. We collaborate with you to make informed decisions and create intelligent designs (and perhaps discover solutions you might never have otherwise considered). We quote all of our work so that you know exactly what each project will cost, and we won’t commence work until you’ve approved the quote. Ultimately, we want you to regard Clear Identity as a business partner – helping you grow, expand and achieve your objectives.
Each member of the Clear Identity family shares the same philosophy, business ethic and integrity, valuing and developing qualities such as commercialism, confidence, respect and initiative.
We try to guide, educate and provide suggestions to our clients. We feel it’s important that you have the ability to make informed decisions regarding the marketing of your business at all times.
Clear Identity is truly not your run-of-the-mill graphic design studio. There is no “one-size-fits-all” mentality here. We tailor our services on so many levels, which means that the Clear Identity experience for each of our clients is as individual as their business.