It's been raining where I live for about a week now. Not showers or thunderstorms – but grey, foggy, constant, drizzly rain.

Today in the car on the way to the office, I was amazed by the number of cars on the road that weren't driving with their lights on.

Outside everything looked grey, so those cars (particularly the dark-coloured ones) were very hard to see, what with the water on the road, reflections of other lights, reflections from buildings, rain coming down, mist and my windscreen wipers flipping back and forth.

And it struck me that, in business, your logo is like the headlights on a car.

Lighting the way to see your business clearly

There are so many businesses out there: some who are easily seen and everyone knows they are there, and some who do exist but no-one really knows about them.

The businesses who have professional, well-designed logos are like the cars with their headlights on – you can see them coming, you can identify their position on the road, you can possibly even tell the colour and make/model of the car.

Businesses who don't have a logo are like the cars without their headlights on. They're still there, you just can't see them easily.

Get headlights for your business – particularly for times when it's raining.

In the rain, headlights aren't going to be the only thing to prevent an accident. Similarly, when business is tough, a logo isn't going to be the only thing that makes your business stand out.

But a well designed logo – one that you are proud to display and promote on brochures, website, stationery, advertisements etc – will help your business become more visible to potential clients.

Not only will it help you to stand out from your competition, the confidence you feel will be translated to your customers and clients, and they in turn will be confident in your products and services.

So rather than existing in the gloom, hope for the best, it seems to me that getting headlights for your business is way to stand out and get yourself seen!